In the surging tide of China's digital creative industry, the demand for professional 2D animation software is experiencing an unprecedented growth opportunity. In order to bring the world - leading animation production solutions to the vast number of Chinese users and help local animation education, enterprises and individual creators improve their creative efficiency and quality, Lino Software (iPromise Software) and the global animation software leader Toon Boom Animation held a significant China market business development communication meeting at the Hong Kong Regal Hotel on August 13 and officially reached a deep strategic cooperation! Lino Software will act as the exclusive authorized agent of Toon Boom in China (including Hong Kong and Macau), and will be fully responsible for the promotion, sales and channel building of its products in the Chinese market.
Who is Toon Boom?
- The animation software of choice for Disney, DreamWorks, and Netflix Studios.
- The production powerhouse behind top - notch animations like "Spider - Man: Into the Spider - Verse" and "Gravity Falls."
- Tools such as Harmony and Storyboard Pro are the "Photoshop" of the 2D animation world.
Who is Lino Software?
- We have deep - rooted experience in the digital design field, with extensive sales experience in creative software and in - depth market insights.
- We have served over 1,000 + enterprises and understand the real needs of Chinese users. We are making a full - scale effort in three major markets to meet all your needs!
- For educational users: free resources + support for industry - education integration.
01
Strategic collaboration to jointly draw the blueprint for Chinese animation software
The meeting brought together the core management teams from both sides, with Francois Lalonde, Co-President and Chief Revenue Officer of Toon Boom, Sumeet Kumar, International Market Manager, and Sushil Pawar, APAC Channel Sales Manager, attending on behalf of Toon Boom. Lino Company was represented by its CEO Sameual Zhang and Toon Boom Product Director Ge Luan (Chris Ge), along with four other key members of the company.
During the meeting, Toon Boom Product Director Ge Luan (Chris Ge) presented a detailed marketing plan for Toon Boom products in China on behalf of Lino Software. The plan included an in-depth market analysis (covering the To B corporate market, To C individual creator market, and To E education market), clear target positioning, innovative marketing ideas, and actionable plans and sales strategies. Francois Lalonde highly praised the plan, acknowledging that the Lino team demonstrated a deep understanding of the Chinese market and mature business development capabilities, which laid a solid foundation for the cooperation between the two parties.
02
Long-term investment to build a stable and mutually beneficial ecosystem
Based on the common understanding of the huge potential of the Chinese market, both parties unanimously believe that establishing a long - term and stable cooperative relationship is of vital importance. Since its establishment in 2007, Lino Software has been committed to providing high - quality solutions and services in the field of digital creative design software for a wide range of enterprises. After years of in - depth cultivation, it has served over 1,000 + enterprises and has been recognized by various enterprises and manufacturers. It has also accumulated rich experience in software industry market operation and sales. We will also fully invest this core company resources to support the development of the Toon Boom project. The two parties plan to sign a long - term cooperation agreement of 3 to 5 years to ensure the stability of time, capital and market promotion investment. The goal is to significantly increase Toon Boom's market share in China through joint efforts in 2 - 3 years and achieve a leap - frog growth in business scale.
03
Exclusive agency, focusing on cultivating the local market.
Lino Software has been officially authorized as the exclusive distributor of Toon Boom in China. Moving forward, we will maintain an open and cooperative attitude, actively developing partners with high-quality resources and a shared vision to jointly build a localized sales and service network for Toon Boom products. All partners can place orders through Lino Software (Shenzhen/Wuhan main company) to ensure the unified efficiency of market order and the consistent quality of customer experience.
04
Local Market Actions are on the Horizon, with Multi-dimensional Market Activities in Full Swing
Market promotion efforts have been launched in full swing:
Intensive promotion: From September to December 2025, Lino Software has planned four specialized promotional activities targeting the education and corporate markets, aiming to rapidly enhance the brand awareness and product penetration of Toon Boom. Toon Boom has committed to providing comprehensive promotional support, including demonstration materials and video tutorials.
Relaunch of online platforms: To boost the confidence and experience of Chinese users, both parties will jointly work on restoring the Chinese official website www.toonboom.com.cn and reactivating the operation of the Toon Boom China Bilibili account (assisted by Lino Software), building an information dissemination and interaction platform that is closer to local users.
05
Solid Backing, Comprehensive Support and Assurance
To ensure the smooth progress of business,
Toon Boom will provide strong localization support
- Provide a wealth of Chinese teaching videos and marketing materials.
- Equip with localization technical support personnel proficient in Chinese, to provide online or on-site support for cooperation with educational institutions, industry associations, and important customer activities.
Looking to the future:
As the meeting drew to a close, Sameual Zhang summarized: This strategic collaboration between Lino Software and Toon Boom is not only a strong alliance of both parties' advantageous resources, but also a firm belief in the future development potential of China's 2D animation software market. Lino Software will fully leverage its core strengths in channel building, market operations, and localization services. Together with Toon Boom, it will bring world-class animation creation tools to Chinese educational institutions, animation studios, enterprises, and a wide range of creators, jointly promoting the prosperity and progress of China's animation industry!
Lino Software is a leading domestic professional software solution provider and channel service provider, especially with a deep accumulation and excellent reputation in the field of digital creative software. It is an important partner in China for internationally renowned software vendors such as Adobe. We are committed to bringing the world's most outstanding software technology and services to Chinese users.
About Toon Boom Animation:
Toon Boom Animation is globally recognized as the leader in 2D animation software. Its flagship products, Harmony and Storyboard Pro, are widely used by top animation studios and film production companies around the world, such as Disney, DreamWorks, and Netflix. They are the gold standard for professional animation production processes.
